Boxing has seen a huge rise in popularity with both casual and hardcore fans flocking to the sport in huge numbers. Gen Z is showing up to watch fights and adding boxing workouts to their fitness regimen. In fact, according to a 2021 Harris Poll, boxing is currently the 4th most popular sport in the United States, and according to Luker on Trends, boxing was the fastest growing sport between 2010-2020. But what is driving this sudden return to the boxing ring? Well, there are a lot of factors to consider.
Boxing Has Incredible Narrative Strength
Boxing isn’t simply about two fighters hitting each other – it always has a story to it. Whether that story is Canelo Alvarez rising from poverty to become the greatest boxer in the world or Floyd Mayweather going undefeated in 50 professional fights, boxing has a narrative presence that makes it easy to market, especially to new younger fans. According to Top Rank CRO Brian Kelly, a big part of boxing’s recent popularity surge is the large presence it has on social media and streaming outlets, like YouTube, Instagram, and Twitter. These social media platforms allow incredible highlight reels and video content that is marketable to millions of fans, especially Gen Zers, drawing them to the sport.
It is impossible to overestimate the impact the Paul Brothers have had on the sport of boxing. Now, I’m sure I’ve already made several boxing purists reading this upset by saying that, but just hear me out. It is undeniable that Jake and Logan Paul have a huge draw with Generation Z audiences, and that their antics sell tickets. And we can infer from the poll data and the fact that boxing is growing despite the Paul Brothers having not fought in quite a while, that many of those fans who originally only came to see the Paul Brothers are sticking around and seeing everything the combat sport has to offer, even dipping their toes into the water and deciding to get some boxing training themselves!
Boxing Training Fits The Modern Lifestyle
While boxing as entertainment has seen a surge in popularity, it's no longer just a spectator sport, as boxing and kickboxing workouts are also at an all time high. The truth is, the way MMA fighters and pro boxers train is an ideal workout routine for the modern lifestyle. Before the pandemic, there were more boxing and kickboxing gyms than spin studios and now, as most American adults don’t have time to drive to a traditional gym every day, boxing and MMA-style workouts can easily be done from home with proper guidance from a professional instructor online. More importantly, this type of training is never, ever boring! Hitting a punching bag or learning footwork is always an engaging way to work on both cardio and muscle definition at the same time, and you can finish your workout in as little as 30 minutes.
Boxing Is Here To Stay
Boxing has never been a fad, and both it and Mixed Martial Arts are continuing to rise in popularity. The stories, the highlight reels, and the atmosphere of a boxing or MMA match can’t be equaled by any other sport. All of that combined with how easy it is for anybody to pick up a pair of boxing gloves, sign up for FightCamp, and learn real boxing techniques taught by professional fighters, create a sport that is by everyone, for everyone. So don’t call it a comeback, boxing is here to stay.
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